Addictions to wear: the high-end jewellery brand NESS1 arrives
Amongst art, design and irony, NESS1(NoOne) is perfect!
Have fun and enjoy life without taking yourself too seriously.
Become addicted to beauty!
NESS1 is the new Italian brand of unconventional daily use high-end jewellery, with limited edition creations that are worn, exhibited and collected, all in a perfect balance between art and design.
Drugs, time, sex, money, and alcohol. These are some of the contemporary addictions that inspire the irreverent collections made in 18 kt gold and diamonds by NESS1, reinterpreted through an ironic, playful and avant-garde look, offering new perspectives transformed into positive stimuli and invitations to go beyond limits, using the filter of beauty as a key to understanding.
The desire to break down stereotypes, to provoke, to play, but above all to change point of view, with the awareness that things are not always what they seem and that which seems purely negative may hide a bright, hopeful truth. These are the salient features of the identity of NESS1, the new proposal of contemporary luxury: precious, but irreverent and unconventional.
GOLDEN COCA - dust you are and to dust you will return - is the most daring provocation of NESS1: 23 carats of pure gold dust to be collected as sensational interior design through a frame specially designed to keep the piece safe and sound. GOLDEN COCA is a sinful work of concept art; a creation that expresses the power and value of raw materials; a devoted tribute to its essence. It is the Manifesto of NESS1 creations, which invites multiple reflections and a discovery of unexpected beauty and positivity of everything, beyond mere expectations or appearances.
Starting here, the brand debuts today with the DRUG collection, consisting of three pendants. Chemical addiction turns into a perfect alchemy for luxury therapies, a joyous hymn to life. The models that make up the DRUG collection reveal a playful and metaphorical character, consecrated by the provocative engraving ADDICTED TO YOU, the signature of NESS1.
+ PILL.OLA is the luxury treatment in capsule format, capable of altering emotional states thanks to the active ingredient released by 7.75 grams of gold and 0.62 carats of diamonds. The leaflet warns that it may cause brilliant side effects.
+ M.D.M.A., Acronym for More-Diamonds-More-Addiction, embraces the addiction to beauty through a pill-shaped pendant. A perfect synthesis consisting of 7.65 grams of gold and 0.26 carats of diamonds which, mixed with the ecstasy of beauty, create a gleaming luxury composition: after administration, expect dazzling reactions and golden vertigo.
+ CIG.AU.RETTE is a cigarette-shaped pendent in gold (over 14 grams) and diamonds (1.16 carats) which recommends we not send life up in smoke but to savour it to the fullest, one breath after another. NESS1 jewellery is Made in Italy, created with 18kt gold and brilliant cut diamonds. Like in the laboratory of any modern alchemist, in the DRUG collection and in all the other NESS1 collections, precious materials, design and freedom of thought, concepts and philosophies of life merge, together with irony, play and provocation, shaped and synthesized through goldsmith mastery both traditional and contemporary.
NESS1 plays with today's addictions but admits only one: that of beauty.
THE NAME.
NESS1: "Ness-Uno" in Italian / "No-One" in English is a play on words that reveals the irreverent character of a brand ready to establish itself as "Number One" in a new breed of high-end jewellery - putting everything into question to trace a different path, leaving an indelible mark, yet holding close the selfdeprecating awareness of still being nothing.