VENEZIANICO
In 2017, Alberto and Alessandro Morelli, two brothers respectively aged 26 and 23, the first fresh from a degree in Economics and Finance and the second graduate in marketing at Ca Foscari University of Venice decide to set up, without having any experience whatsoever, a watch company. Watches inspired in some details by Venice.
They recoup the initial capital of $800,000 thanks to the conclusion of three rounds of investments on Kickstarter, the main American crowdfunding platform.
Since the Venezianico foundation it has grown, despite the pandemic, year by year, reaching a turnover of 2.7 million euros in 2021, with over 14,000 watches. Through its e-commerce and a retail network in Italy and around the world, Venezianico markets its products in over 80 countries.
In five years, the company has integrated new specific skills within it, especially in the areas of design and planning, e-commerce and digital marketing, all under 30s, with the aim of achieving a consolidated brand identity.
Venezianico has developed several watch lines structured in two main collections, Redentore and Nereide. The growth of technical know-how has given impetus to the introduction of various design innovations. At the end of 2021 Venezianico filed a patent for the peculiar construction of the Nereide Ultraleggero dial, its own skeletonized model.
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