Who we are:

Verba Volant, Scripta Manent is a Latin proverb that translates literally to, "Spoken words fly away, written words remain." This phrase is believed to originate from a speech by Caius Titus of the Roman Senate, who emphasized that while spoken words might be easily forgotten, written documents serve as lasting and conclusive evidence in public matters. A related interpretation is that when two parties want to establish a formal agreement, it is better to document it in writing rather than relying solely on an oral understanding.

We chose to call ourselves "Verba Manent" because, unlike fleeting spoken words, our words remain.

We Know the Media. The Media Knows Us.

Verba Manent PR ensures your story is delivered effectively—to the right people, at the right time, and through the right channels. We pride ourselves on offering exceptional client service. We don’t do “formulaic” work; instead, we craft custom-built strategies that are agile, fast-moving, and exceptionally cost-effective.

No matter how compelling your story may be, it will achieve nothing if the right audience doesn’t hear it. That’s why leading marketing firms, advertising companies, and PR agencies dedicate significant time and effort to cultivating media relationships. At Verba Manent, we have deep and extensive connections with key players across print and broadcast media—including newspapers, magazines, trade publications, radio, and television. When we call, they listen.

About Us

Verba Manent was founded in 2016 by Gianfilippo Versari, who had previously spent nearly a decade as the PR Director for several luxury brands. He also served as the Brand Manager and UK/Italy representative for the international publication Le Grand Mag. Gianfilippo founded Verba Manent with a commitment to assembling an outstanding team, partnering with clients we believe in, and providing a thoughtful, results-driven agency experience across various countries.

His extensive experience has enabled him to cultivate strong relationships within the global luxury and lifestyle media industry. This includes an impressive network of journalists, bloggers, influencers, and luxury brand contacts.

Gianfilippo later joined forces with Laura Lamarra and Flavio Incarbone to enhance Verba Manent’s capabilities. Together, they combine their expertise to provide personalized, tailor-made strategies that ensure clients achieve visibility in their target markets.

• Laura Lamarra brings her experience from PWC, Arthur D. Little, and other major consulting firms. She is a journalist and an expert in business development, having served on the boards of Expo 2015, UniCredit Financial Market, and Villa Torretta Forum.

• Flavio Incarbone is a seasoned journalist with experience across tabloids, periodicals, and television. He has directed luxury, lifestyle, and technology publications. Passionate about communication, Flavio is driven by the boundless potential of human intelligence in every field.

• Serena Maldini has joined the team, bringing with her a wealth of eclectic experience. Her background includes roles in Business Development and Events Management with major companies in London, Rome, and Milan. Serena’s passion for international relations and the luxury industry drives her dedication as she collaborates with a diverse range of clients.

Together, the Verba Manent team delivers unparalleled expertise, creativity, and results in the luxury and lifestyle sectors.

Services